TheFork
Creating a Standout Campaign for 3 Distinct Markets
When TheFork wanted to promote their restaurant booking and discovery app across 3 European regions with a single campaign, we had to find a compelling way to tell their story while carefully considering each country’s sensibilities. The result? An innovative campaign platform that maximized resources and successfully extended TheFork’s brand presence in 3 different languages.
Leading insight
Great dining is more than just food on a plate. It’s connection, discovery, and being part of a completely unique moment.
Reframing the challenge
Differentiate in the crowded restaurant app booking market and leverage key features to drive adoption.
Opportunity unlocked
An increase in app downloads in 3 urban European markets thanks to a stunning OOH, TV, and online video campaign.
Leaning into local context
As Europe and Australia's top online restaurant discovery and booking platform, TheFork aimed to increase brand awareness, promote special offers, and boost bookings in key urban regions. To do so, they wanted a campaign that could embrace the unique cultural dynamics of London, Stockholm, and Amsterdam.
Standing out in a sea of deliciousness
With so many restaurant booking apps focused on promoting trending restaurants or app features that have become table stakes in the industry, we needed to flip the script to help TheFork stand out. One campaign needed to work in 3 target markets across the UK, Sweden, and the Netherlands. This led us to develop a flexible creative platform: It all starts with TheFork.
The best experiences in the palm of your hand
To create a concept that would be specific to our 3 regions, we worked closely with our Altavia teams in the UK, Sweden, and Netherlands. From the language used to casting to filming locations, we carefully considered every choice to bring TheFork’s narrative to life.
Radiating warmth and confidence, our concept showed the pride and sense of discovery that come with dining out with TheFork, while not-so-subtly hinting at the array of features that keeps TheFork at #1. The end result? A campaign spanning OOH, TV, and online video that turned heads and brought TheFork to the next level, making its app a clear fan favourite in the wide array of restaurant booking apps.
